View All Articles

Why Businesses Aren’t Taking Water Saving Seriously and Why They Should

Introduction: The Overlooked Resource

Water is a fundamental necessity for businesses, yet it is often overlooked when it comes to sustainability initiatives. While companies actively work on reducing energy consumption and cutting carbon emissions, water efficiency tends to take a back seat. But why is this the case, and what are businesses risking by ignoring water conservation?

Why Aren’t Businesses Taking Water Saving Seriously?

1. Water Seems Cheap and Abundant: Unlike electricity and gas, water costs are often perceived as low. Many businesses assume that because water is readily available, there is no urgency to conserve it. However, this is a misconception. Water prices are steadily rising due to increased demand, infrastructure costs, and the impact of climate change on supply.

2. Lack of Awareness of the Water-Carbon Connection: Many businesses are unaware of the strong link between water use and carbon emissions. Water must be treated, pumped, and heated, all of which require energy. Wasting water not only increases costs but also contributes to a company’s overall carbon footprint. Every drop saved is a step toward sustainability and reduced CO2 emissions.
3. Focus on Other Sustainability Priorities: Most businesses with ESG (Environmental, Social, and Governance) goals prioritise renewable energy, waste reduction, and transportation over water efficiency. Water-saving measures do not always receive the same level of public attention or regulatory pressure, leading companies to underestimate their importance.
4. No Clear Accountability: Water management is often a grey area in organisations. Unlike energy, which typically has a dedicated sustainability manager, water conservation responsibilities are frequently unclear. Facility managers, procurement teams, and sustainability officers may assume it falls under someone else’s remit, leading to inaction.
5. Limited Visibility on Water Waste: Leaks, inefficiencies, and excessive water use often go unnoticed. Many businesses do not monitor their water usage closely, meaning unnecessary waste can continue unchecked. Without smart metering and automated monitoring, it is difficult to track and manage water consumption effectively.

Why Businesses Should Prioritise Water Efficiency

1. Financial Savings: Reducing water waste can lead to significant cost savings. Implementing efficient water management strategies helps businesses lower their water bills, reduce energy costs (by minimising the need for heating water), and cut down on maintenance expenses linked to leaks and inefficient systems.
2. Reducing Carbon Footprint: Water conservation is directly linked to carbon reduction. The less water a business consumes, the less energy is needed for its treatment and distribution. This helps companies align with their sustainability goals and reduce their overall environmental impact.
3. Future-Proofing Against Rising Costs and Regulations: Water scarcity is becoming a global issue, and prices will continue to rise. Governments are also tightening regulations around corporate water use. Businesses that take proactive steps now will be better prepared for future compliance requirements and avoid penalties or unexpected costs.
4. Enhancing Corporate Social Responsibility (CSR): Sustainability is no longer just a buzzword; it is a key factor in business reputation. Customers, investors, and stakeholders are increasingly favouring companies that demonstrate responsible environmental practices. Water conservation is an easy and impactful way to strengthen corporate social responsibility efforts.
5. Operational Resilience: Water shortages and climate-related disruptions are becoming more common. Businesses that implement water-saving measures now will be more resilient to supply chain interruptions and environmental challenges in the future.

In Conclusion: Water Efficiency is Business Efficiency

Water is a valuable resource that businesses cannot afford to ignore. By taking water conservation seriously, companies can cut costs, reduce their carbon footprint, stay ahead of regulations, and future-proof their operations. The time to act is now.

Want to learn how your business can save water and reduce CO2? Get in touch with Cistermiser today to explore smart water-saving solutions that benefit both your bottom line and the environment. For more information on our range of solutions, learn more here.