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Cistermiser and Keraflo, the leading intelligent washroom controls and water efficiency specialist, has appointed Mark Schlotel as Marketing Manager.

Mark has 34 years’ experience, directing strategic B2B and B2C communications for a range of businesses operating predominantly in building products and associated technologies.

Having worked for UK industrial groups such as Norcros, Novar (now Honeywell) and IMI plc, Mark is adept at delivering successful launches for new products.

Employing a mix of traditional and digital marketing techniques, he has devised and driven integrated campaigns for a well-known shower manufacturer, for differing window system companies and for a global beverage dispense and cooling equipment supplier. He has also overseen the market positioning of a major fire detection and alarm business, which led to an expansive multi-branded role marketing a highly diverse “intelligent building systems” group.

He said: “I just love getting to know technical products in detail, to fully understand their engineering advantages; I’m passionate about it. Then working out the best ways to gain as much visibility as possible across target market sectors.

“That is what’s so appealing about Cistermiser and Keraflo. These are two respected and enduring British manufacturing companies, thoroughly proven over the last 35 years, whose products are widely recognised for their quality and excellence.

“Both Cistermiser and Keraflo have great new products and innovations in the R&D pipeline that are, from a marketing and business growth perspective, going to make the next 12 months and beyond so exciting.”

Managing Director David Jones said: “We are delighted to have Mark on-board. His skills and experience, particularly in the building products arena, will be a great asset, supporting the future strategic growth of our business.”

Cistermiser washroom controls are developed, designed and manufactured at the company’s site in Woodley, Reading, as are Keraflo float valves and tank management systems.

Mark, who lives in Wiltshire, is a graduate of Oriel College, Oxford. His hobby is performing live music, playing bass guitar and singing backing vocals for an authentic Roxy Music tribute band, Roxy Magic.